Design a High Impact Gig Poster Suitable for Screen-Printing
Oct 21st in Designing, Photo Effects by James Davies
Screen-prints
are a great way to exhibit artworks or advertise a gig. Creating a high
impact poster suitable for the screen-printing process can be achieved
relatively easily. In this instance, we're going for a stylized and
coarse effect, rather than a photo-realistic halftone interpretation of
a design. So let's create a 3-color design that looks great on screen,
printed from your home printer, or screen-printed using the silk-screen
printing method.
I
am JamesZilla. I write tutorials for various magazines and websites
when I'm not designing gig posters, t-shirts, catalogues, magazine, etc.
Final Image Preview
Before we get started, let's take a look at the image we'll be
creating. Want access to full PSD files and downloadable copies of
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Video Tutorial
Our video editor Gavin Steele has created a video tutorial to compliment this text + image tutorial.
Step 1
For this tutorial, set up an A4 canvas at 300dpi. If you intend to
silk-screen the design when you're finished, then you might want to
output at 600dpi though.
Step 2
Download then open this image of a girl.
Press Command + Shift + U to desaturate the image. Then go to Image
> Adjustments > Shadow/Highlight and apply the settings shown
below. This will make more of the dress detail visible.
Step 3
Select the Burn Tool from the Tools palette, then set the Range to
Shadows and the Exposure to 9%. Pick a soft-edged Brush (about 195
pixels in diameter) and burn in some more tones into the skin. Use
smooth strokes along the skin paying more attention to areas of detail
such as wrinkles or folds in the skin.
Step 4
Use a smaller brush to burn in smaller details, in this case her chest area.
Step 5
Finally, use a much larger soft-edged brush (around 300 pixels) and
set the Burn Tool to Midtones. Finish adding some depth to the skin
tones.
Step 6
To start degrading the image apply a Noise Filter and a Gaussian Blur.
Step 7
Then go to Filter > Sharpen > Smart Sharpen and really oversharpen the image to get a photocopy-like feel.
Step 8
Sharpen again (Smart Sharpen) with a bigger radius this time. This
will bulk up all the outlines and make the image appear as though
printed with uneven ink distribution.
Step 9
Clone out the top of the head, go from the point where it meets the
top of the chair upwards. Use the background as the source point
(Alt-click to define your source point).
Step 10
Copy and paste the girl into the working A4 document and Go to Image
> Mode > Grayscale. Then go to Image > Mode > Bitmap and
set-up as shown below.
Step 11
Go sxc.hu and download this image of a Tiger.
Next, roughly cut around the tigers head using the Pen Tool to draw a
path. Don't focus on cutting out the hair detail, we'll get to that in
the next step.
Step 12
Select your completed path in the Paths Palette, then make a
selection from it by clicking Make Selection. Next, go back to the
Layers Palette and select the background layer, then go to Layer >
Duplicate Layer. Select the duplicate layer and click the Add Vector
Mask Icon at the bottom of the Layers Palette. Fill the background
layer with white.
Step 13
Select the Smudge Tool and set it to a strength of about 35. From
Photoshop's default brush list select the largest of the "Spatter"
brushes. Set the brush to a pixel radius of around 90. Click the Layer
Mask Icon of your tiger head and begin smudging out from inside the
mask. Follow the lines of the fur and keep going until the head looks
fluffy.
 
Step 14
Flatten the image and then roughly follow Steps 2-9, adjusting details to suit the tiger image.
Step 15
Use the working document as a guide to resize the tiger head. Press
Command + Alt + I and reduce the tiger head to 70% at 300dpi. Bitmap as
per the settings in Step 11. Next, select the working document and go
to Mode > Grayscale. Copy and paste the "Tiger Head" into the
working document.
Step 16
Now we need to plug up the gaps around the tiger head because, and
I'm almost ashamed to say it, we're going to use the Magic Wand Tool.
It's fine to use it in this instance as we only need a rough cut. So
select the Pencil Tool and draw directly on the "Tiger Head" layer
ensuring there are no white gaps in the outline around the "Tiger Head."
Step 17
Select the Magic Wand Tool, make sure the Contiguous box is checked,
and then select the area around the "Tiger Head." Erase any extra
blacks (from the background) using the Eraser Tool.
Step 18
Finally, use the Clone Tool to clone out any unwanted hair detail from the girl picture.
Step 19
Go to Image > Mode > RGB and flatten the image. Duplicate the
"Background" layer and set the Layer Blending Mode to Multiply. Fill
the background layer with a strong color. Finally, create a new layer
in between the "Background" and the "Main Art."
Step 20
Roughly cut around the figure using the Polygonal Lasso Tool. This
technique is all about the flaws and imperfections so be really loose.
Then fill with an off-white. I've gone for Pantone 7500m for the
off-white and 172m for the orange. You don't need to worry about
Pantones if you intend to print off your home inkjet or use digitally.
Step 21
Select the Pen Tool and set it to Shape Layers. Draw in some flames
along the bottom. The trick is to get the bezier curves right, see the
close up image below for a more detailed view.
Step 22
Create a new document with the same dimensions as the working
document. Copy the flames into the new document and flatten. Use your
favorite grunge brushes (there are many available on the web) to add
distress to the flames. I've created my own from some scanned in cards,
but that's another tutorial ;-). Then convert the flames to a Bitmap as
you have with the girl and the tiger image.
Step 23
Copy and paste the bitmapped flames into the working document. Fill
a new layer with dark red (Pantone 1805m works, but doesn't translate
onto your monitor that well). Take the Magic Wand Tool, uncheck the box
marked Contiguous, and select the black from the flames. Use the
selection to create a Mask for the Dark red layer.
Step 24
Place text on roughly and then rasterize all the text layers (Layer > Rasterize > type).
Step 25
Use the Polygonal Lasso Tool to select one letter at a time. With
the letter selected press Command + T and randomly rotate, nudge, and
resize until satisfied. Remember the words have to look imperfect but
legible. You might want to put the kettle on because this can take a
while and it's about as fun as cleaning the toilet. Once this is done,
paste it into a new document (same dimensions as the working document)
and distress then bitmap.
Conclusion
When designing a poster it's good to take a step back and really
look at what's been done. From this I've noticed some layout
adjustments need to be made. It's best to split the text onto different
layers to rotate and resize. "The Bronx" text needs more impact for
example, so I've enlarged and rotated it slightly. I've also added
another layer of dirt, moved the main graphics down the canvas and
cloned in some more of the background to compensate.
And to finish I've adjusted the colors back to three and added a
semi-border, it's looking pretty tight now so that's it. I then placed
each flattened single color on it's own layer. The Pantone references
of the final three layers for those interested are; Pink 205m,
Off-White 7500m, and Purple 4975m. The final poster design is below.
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